How SONY Sold Me a LEMON and Inadvertently Proved the Power of Story

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LemonsSONY sold me a LEMON.

My SONY Bravia 46-inch flat screen, that I bought almost three years ago to the day, just conked out on me.

I’m told it’s not worth fixing. It’s past its meager two-year warranty. I didn’t purchase the extended warranty. SONY customer service has basically told me I am shit out of luck.

Yada, yada.

SONY sold me a FREAKING LEMON.

In fact, I believe (though I don’t know for sure) that the company purposely manufactures the occasional LEMON. Just to keep consumers off kilter, and to build just enough purchasing anxiety so that they will fork out the extra money to buy the extended warranty. It’s kind of like a reverse slot machine you see. Slot machines are set to reward the gambler with some small random win on occasion, in order to keep them stimulated enough to continue gambling. In this case, it’s not a random reward, but rather a random punishment – a little electric shock for not making the correct decision. If a consumer learns (as I have) that there’s a decent chance the product they are buying will conk out in three years, they’ll be much more susceptible to buying that extra insurance.

And we’re completely powerless to do anything about this.

We consumers, you see, aren’t really that mighty. We might think that we are. We might rant and rave and shout, “I’ll show them!” and never buy a company’s products again, but one or two – or even ten or a hundred – such incidences like these are of little concern to massive corporate entities like SONY. It’s only if consumers join together and react en masse that they can have any substantial effect on a company. Individually, we are powerless. Individually, we are lab rats – at the mercy of millions of dollars worth of marketing science – craving that big screen TV experience and doing what we can to get it, keep it, and protect it.

Ring a bell and we will salivate.

Unless, of course, we don’t. Unless we choose to separate ourselves for a moment from our lizard brain, and tune into what our celebrated prefrontal cortex might be telling us: that the type of screen I watch my favourite TV show on doesn’t matter. That we humans possess this thing called an imagination that is far more powerful than anything SONY will ever be able to sell us.

Case in point: when my AWESOME LEMON of a SONY flat screen conked out on me, it did so a mere thirty minutes before me and my partner were about to sit down and enjoy the latest episode of our favourite TV show – The Walking Dead.

[Ouch.]

As it happened, a friend called at that exact moment, and when we told her what had just occurred, she offered to drive to our house with an old 15-inch rear-projection TV that she had hanging around in her basement.

We plugged that sucker in, pulled the couch nice and close, and watched our show. Admittedly, Rick Grimes looked a little smaller than usual … but, hey, it did the trick. We got our zombie-apocalypse fix, and we were happy. The best part though, is what happened after:

As I was replaying the events of the show in my mind, I suddenly realized that there was no difference between the pictures in my head created after watching the show on a 15-inch screen, and the pictures in my head that had been created after watching it on a 46-inch screen. Apparently my mind doesn’t care what size of screen I watch, as long as I can see it clearly. It’s not like my memories of what I had just watched were 31 inches smaller than they were before. They were the same. Once I had connected to the story on the screen, my imagination took over, and I was sucked in. Watching Rick and the gang kick some zombie ass in 15-inches was no different than watching them kick it in 46-inches. Those characters were STILL running around in my head the same as they always have, and I am STILL as excited to find out what they will do next as I have ever been.

A story is a story — regardless of the technology used to tell it. Technology is nice, but story is king. We want stories, and we’re wired to appreciate them regardless of whether we witness them in IMAX 3D or around the campfire in the middle of a forest.

This didn’t stop me, of course, from taking to SONY Canada’s Facebook page and Twitter account to vent my ire. I told them I’d never forget this. Meaning, I wasn’t going to buy any more of their products.

[Wow. That should fix ‘em.]

To which someone from their company responded via Facebook, asking me to contact them with more info. Which I did. They then promptly sent me a generic marketing email, encouraging me to buy more of their products.

Awesome. [Lab rat.]

The truth is that I am in no position to replace this screen with a new one. I can’t afford it at the moment. But when I can afford it, I’ll be avoiding SONY (purveyor of LEMONS thankyouverymuch).

And why not? I may be a powerless consumer in the larger landscape, but in the micro-environment of my own existence, I think I could do worse than to quietly resist the massive SONY marketing machine, and choose instead to give my hard-earned money to a more deserving company, even if they end up pulling the same tactics (which they will). At least that way I’ll have retained some modicum of self-respect. If I’m to play the part of lab rat, I will choose to be a thinking lab rat, making knowledgeable choices, and giving my some 3-million odd years of brain evolution its due respect.

AND I will remind myself that the important thing here is the human connection to storytelling. THAT’s where the personal enrichment is found – regardless of what fancy technology is used to present it.

The story transcends all of that. Even if SONY tries to convince us otherwise.

Photo by André Karwath aka Aka [CC-BY-SA-2.5], via Wikimedia Commons

It’s Pixel Fix Friday!

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Wherein I (sometimes) post one or more photos I’ve taken, and write about ‘em. That’s it. Just a pixel-fix on my part. Each and every (occasional) Friday.

A mountain of Kodachrome memories.

A pile of colour film slidesOn New Year’s Day I purged a bunch of photos. I sifted through hundreds of old 4×6 prints, and whittled the lot down to a stack of about thirty or so pictures.

And then I found the slides.

Six boxes. Some two-hundred tiny celluloid windows into the past.

Film slides on a windowsillI haven’t looked at them closely. They’re almost twenty-years old. And while I do have some idea of what they contain — where they were shot, who might still live within their frames …

I’m not sure I want to go there.

I’m not sure that I will like what it is they have to show me.Multiple stacks of old film slides

It has crossed my mind to throw them away. Sight unseen. To stop memory’s fingers from playing all over the surface of my heart. To prevent her from clutching and tugging at the corners of those long-quiet spaces.

I’m not sure what to do.

Do I jump into that maelstrom, choose a handful to keep (like I did with the other photos), and then get the f**k out of Dodge?

Or do I just toss them wholesale? Forget about ‘em. Trust that any worthy memories already reside firmly within me.

Trust in the present. Trust that I am enough.

Trust that I don’t need little exterior caskets in which to trap my reminiscences.

Hm. I still don’t know what to do.

~k

Creative Commons License All  images in this post are by Kim Faires and are licensed under a Creative Commons.


Grow Your Brain in 2013.

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white figureine of a a brain with frog feet!

I am going to grow my brain this year.

[Applause]

Thank you.

See, I’m one of those people that really enjoys the transition to a new year. Not in a yeaaah-let’s-party-get-drunk-and-kiss-people-we-hardly-know! kind of way, but more within the spirit of self-reflection. I see the new year as a nice time to relax, reflect on what has passed in my life, and consider what may still come to be. And I actually look forward to sitting down and marking out a few ‘areas of focus’ that I’m interested in building-on throughout the coming months.

So, I don’t really do specific, hardcore resolutions. [Hey! I know - let's give that trendy downtown gym $800 dollars and then NEVER go there! Haha! Not.] I’d rather just set out some general guidelines that appeal to me — a few broadly-conceived target areas that leave lots of room for development and growth.

Hence, I am happy to announce the 2013 grow-your-brain field of focus! The manifestation of which, I might add, was heavily influenced by a couple of books I read recently. So, without further ado, let me introduce you to my three-point brain plan for the coming year (and hopefully for all my life afterward):

1. Nurture a growth mindset. I recently read a book by Carol S. Dweck, PhD., called Mindset. It rocked my world. It showed me that I have a tendency (in some areas of my life) toward what Dr. Dweck calls a fixed mindset. This is rather a bad thing (says the ever-judging Kim of the fixed mindset), because maintaining a fixed mindset causes people to believe that human qualities are hard-wired, and unchangeable. Which causes them to judge themselves ruthlessly. Which causes an intense fear of failure, and a desire to close-off, to hide, to collapse, or just give up.

Nasty stuff, that. Not a great place from which to run your life.

The alternative to this mode of thinking is called the growth mindset, and does just the opposite of the fixed one. The happy folks that live with this mindset believe human qualities are malleable, and can be developed through effort. Challenge excites them. Mistakes keep them coming back for more. They thrive on learning. They don’t judge themselves – they just work at stretching their capacities. This is a GREAT place from which to run your life. Now, as it happens, we have the ability to change our mindsets.

I’m going to change mine.

2. Exercise more. This will also grow my brain. I learned this from a book called Brain Rules, by John Medina. Here’s the basic idea: our brains evolved in an environment of movement. As Mr. Medina puts it, our big bold brains “were forged in the furnace of physical activity.” (Nice alliteration, Mr. Medina.) That means Homo sapiens was truckin’ all over the savannah, feeding its evolving brain with oxygen, for up to 12 miles a day. Every day. Those beloved brains of ours? They thrive on exercise. Hm. I think it’s time to thrive.

So I’m gonna make sure my brain gets a piece of that action, too.

3. Embrace setbacks and mistakes. This is an aspect of the growth mindset that I’d like to highlight. A fear of failure has always made me hesitate and hold back. I get ideas — lots and lots of ideas — but I don’t follow through on them often enough. This is partially due to a lack of focus and discipline, but it’s also due in part to the fear of making a mistake, of looking like a fool, or regretting a particular action. But that’s the wrong way to look at it. I figure the more I fail, the more I learn, and the more I grow. So, why not go out of my way to make mistakes? Why not learn to LOVE those puppies, hold them close, and relish what they teach me? This means, of course, that I’m going to have to face some major fears head on, and potentially expose myself to humiliation and embarrassment, and those are some mighty fears to face. But you know what I fear even more than that?

I fear breaking my own heart.

I don’t want to reach the end of my life regretting the things I didn’t do — thinking about what might have been. That would hurt far too much.

So, this year (and ever after) I’m going to embrace mistakes.

Save my heart. Grow my brain.

That’s the plan in 2013.

Welcome to a new year.

~k

Photo by lapolab on Flickr, used under a Creative Commons License.

It’s Pixel Fix Friday!

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Wherein I (sometimes) post one or more photos I’ve taken, and write about ‘em. And that’s it. No biggie. Just a pixel-fix on my part. Each and every (occasional) Friday.

The Ringmaster.Ringmaster Fisher Price Figurine

He played a large part in my childhood.

He be the Ringmaster of the Fisher-Price Circus Train for godsakes!

[Cue AVALANCHE of memories.]Fisher Price Circus Train and Figurines

Memory fascinates me. The sheer power of it, the specificity of it, and the myriad ways in which it can be triggered.

Sometimes it can be overwhelming.

And sometimes I don’t like the feelings it evokes.

Fisher Price Ringmaster FigurineNonetheless, I am always fascinated by it.

What power the Ringmaster wields!

And I like the idea of taking these potent little triggers from my past, and re-styling them somehow. So, instead of just relinquishing myself to the vortex of emotion they inspire, and then just idly tossing them aside, I’d rather grab them, and stick them in a different context, or in a different place, and take their picture.

Yank them into the present with me.

That way I can honor what they once represented, but also give them a new part to play in my life.Fisher Price Ringmaster Figurine

Maybe I’ll Pixel-Fix-Friday them.

And put the Ringmaster back to work.

~k

Creative Commons License All  images are by Kim Faires and are licensed under a Creative Commons.


On Bright Girls, Bond, and (not) Giving Up.

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Light Bulb with PlantI have always sold myself short.

Those closest to me know this. I have a level of confidence that lingers nowhere near the level of my abilities.

Compliments make me uncomfortable.

I’m shy to talk about my accomplishments.

And when I am faced with a daunting challenge, when I think that I’d like to learn a new skill, and that skill turns out to be difficult and time-consuming, my resolve will collapse like a house of cards, and I will turn inwards. I will tell myself that I am not worthy or capable of mastering the skill in question—that I am flawed in some important way, and do not have the innate ability required, or the time, to learn it.

And often I will quit, my sense of defeat and shame so palpable, that it will cause me to retreat into a space of self-abuse and misery.[1]

So, it is with GREAT interest that I read an article this past week, called The Trouble with Bright Girls.[2] In it, psychologist Heidi Grant Halvorson describes a study, by Stanford psychologist Carol Dweck, that found a difference in the way “bright girls and boys in the fifth grade handled new, difficult and confusing material.” According to Halvorson:

She [Dweck] found that bright girls, when given something to learn that was particularly foreign or complex, were quick to give up – and the higher the girls’ IQ[3], the more likely they were to throw in the towel. In fact, the straight-A girls showed the most helpless responses. Bright boys, on the other hand, saw the difficult material as a challenge, and found it energizing. They were more likely to redouble their efforts, rather than giving up.

I was one of those bright girls.

I read a lot. I got good grades. My name is on a plaque somewhere in the dusty halls of my old elementary school, proclaiming my academic prowess. I have certificates, ribbons, medals, and other trophies, stuffed in boxes gathering dust in the basement of my father’s house. I can remember the reactions of my parents, and teachers, at the time— the comments about how I was “just like my sisters” (both of whom were remarkably successful at school, and top students in every subject). I remember people frequently telling me that I was smart, a great student, a clever girl. In other words, I was not the kind of kid that should ever feel unreasonably daunted by a complex challenge. Yet, I often do feel that way.

And I have carried with me, throughout my adulthood, an almost crippling level of self-doubt.

But now I find, apparently, that the two things are related: according to the article, bright kids (specifically girls) that were constantly told they were “good students” and “smart” and “clever,” grow up to believe such attributes are innate and unchangeable, so that when they are faced with a complex challenge, and subsequently find it difficult, they take it to mean that they themselves, at a very fundamental level, are simply not up to the task at hand. They lose their confidence and give up prematurely, whereas the boys will have a different response.

Bright boys, because they are handled differently by their parents and teachers, are often encouraged to work harder, to stick with it and figure things out. As a result of this feedback they come to believe they can always develop any necessary abilities through practice and effort. The bright boys are inspired by the challenge, the bright girls are deflated by it.

For myself, this tendency to lose confidence is, in fact, much more subtle than you might think. The simplest observations can trigger it. Take, for example, the reaction I had to the movie I saw last week. My partner and I went out to see Skyfall. Now, I’m not a particularly huge James Bond fan, nor am I a big fan of massive, big-budget, Hollywood movies stuffed with over-the-top special effects, 30-minute car chases, and minimal story. But we went to see this film anyway, because both of us are actors, and we wanted to watch a few masters at work—specifically Javier Bardem, and Judi Dench.

Interestingly, however, and even though I, as a fledgling filmmaker myself, have NO INTEREST in commandeering a vehicle as massive as a James Bond movie, I caught myself watching the choices that director Sam Mendes made—the interesting ways in which he framed his actors, the fight scene in silhouette atop a Shanghai skyscraper, and all the various and sundry beautiful tableaus that he created—and I thought, “Wow. There’s no way I could do that. I have no idea what I’m doing. I should just give up.”

[Ahem.]

So, when I witness the creations of someone far more talented than me—though I deeply appreciate them—those creations do not inspire me. They make me want to quit. This is a secret that I have harbored my whole life. I’m ashamed to feel this way. After all, since when are heroes supposed to be un-inspiring? They’re not, but when I watch an excellent movie, or read a masterfully-written article or book, or watch an actor’s stunning performance, it makes me feel discouraged. I think I don’t have the talent or the smarts, and I tell myself I should just throw in the freaking towel now, and save us all from my harrowing ineptitude.

But now I’m thinking something different.

There have been times in my life when I can feel something shift inside me. Times when I make certain deep, foundational, discoveries about the workings of my psyche, and my emotional make-up. Becoming aware of these has, in the past, allowed me to free myself from some debilitating habits and behaviours.

I think this is another one of those times.

And, to be honest, it couldn’t have happened at a better point—just when I am embarking on a new path, and about to tackle what is for me an immense project. These days, my self-doubt monster is alive and well and screaming its lousy rhetoric just as vigilantly as ever, but now, because of this one article, I have a better sense of where this doubt is coming from, and I think I can work to overcome it.

I can also choose to explore some more—I will start by reading Carol Dweck’s book Mindset (which is based on all her studies in this area)—and I bet I can learn to recognize that somehow that James Bond movie that makes me want to throw myself under a bus, is tied to my early accomplishments in school, and other people’s reactions to those accomplishments.

I can then learn to let go of the mistaken idea that my abilities are fixed and unchangeable. I can meet future challenges with a sense of optimism and confidence, instead of despondency.

I can stop selling myself short, stop hiding, and let my bright girl shine for a change.

Thanks for reading.

~k


[1] ˆ I should point out here that this is not always the case. I have quit many things in my life, but often it has been for good reason. I’m not foolish enough to buy into the simplistic notion that somehow ‘quitters are losers,’ and that one should always persevere. That’s just so much BS. Sometimes quitting is the RIGHT thing to do. Often, quitting is the braver thing to do, as well.

[2] ˆ At pschologytoday.com. The article was written by Heidi Grant Halvorson, Ph.D. whose personal website can be found at http://www.heidigranthalvorson.com/

[3] ˆ I am suspicious of IQ tests, and I dislike it when IQ is attached to achievement. I have no idea what my IQ is, and I don’t care. I bet it’s not that high. Why are we still using that thing anyway?

Photo by entso, licensed under a Creative Commons.

Me, Amanda Plummer, and that there Crazy-Making Interweb.

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Ah-hahahahahahahahahahahahahahahahah!

I once had a film director compare my acting style to Amanda Plummer.

He told me that, like her, I was the kind of actor that absorbed and reflected the energy around me, and so, in order to get what he had wanted out of me (which he had just finished doing when he told me this), all he had to do was pull aside the other actor working across from me and get THEM to change their energy level, and mine automatically changed with it.

That was over ten years ago. And I am still thinking about it. Continue reading